Profound vs Peec AI vs Otterly: GEO Tool Pricing and Fit (2026)
Otterly is the cheapest way to monitor AI-search visibility at $29/month; Peec AI is the mid-market pick from €89/month; Profound is the enterprise standard whose realistic entry point is the $399/month Growth plan, with enterprise contracts running $2,000–5,000+ per month.
What do the three leading GEO tools cost?
Generative Engine Optimization (GEO) tools track whether AI assistants like ChatGPT, Perplexity and Google AI Overviews mention your brand. The three most-discussed platforms in 2026 price very differently:
| Tool | Entry price | Realistic working tier | Target buyer |
|---|---|---|---|
| Otterly | $29/mo (15 prompts) | $189/mo (100 prompts) | Solo marketers, small agencies |
| Peec AI | €89/mo Starter | €199/mo Pro | Mid-market B2B teams |
| Profound | $99/mo Starter (1 engine, 50 prompts) | $399/mo Growth (3 engines) | Enterprise / Fortune 500 |
Reviewers consistently note Profound's $99 Starter is closer to a demo — competitive tracking and multi-engine coverage start at the $399 Growth plan, and enterprise contracts typically land between $2,000 and $5,000+ per month.
How funded and mature is each vendor?
Profound is the category leader by capital: $155 million raised, including a $96 million Series C at a $1 billion valuation in February 2026 (led by Lightspeed). Peec AI raised $29.1 million and reported crossing $4 million ARR within ten months of launch. Otterly's funding is undisclosed; it competes on accessibility.
Which one should you pick?
Pick by team size and budget, not feature lists. If you just need a baseline read on AI-search visibility, Otterly's $29 tier answers the question cheaply. Mid-market teams that want daily tracking, sentiment and multi-model coverage without procurement overhead fit Peec. If AI visibility is a C-suite metric and you need SOC 2, prompt-volume data and content generation in one contract, Profound is the enterprise default.
Note what none of these tools do: they monitor visibility, but they do not produce and publish the optimized content itself. Execution still happens in your CMS and editorial workflow.
Frequently asked questions
- What is the cheapest way to track AI-search visibility in 2026?
- Otterly's Lite plan at $29/month tracks 15 prompts across core engines including ChatGPT, Perplexity, Gemini and Copilot, and is widely cited as the lowest credible entry point for ongoing AI-visibility monitoring.
- Is Profound worth $399/month?
- Reviewers agree Profound's real value starts at the $399 Growth plan: three engines, competitive tracking, prompt-volume data and monthly content generation. The $99 Starter covers ChatGPT only with 50 prompts, which most reviews describe as a trial rather than a working tier.
- How fast is the GEO tools market growing?
- Independent market research put the GEO tools market at roughly $850 million in 2025, with forecast growth of 38–50% annually through 2034. The segment attracted over $300 million in venture funding between mid-2025 and spring 2026.